New iPhones Don’t Create as Much Buzz as They Used To

Source: Statista

Apple’s 5G lineup has arrived. The company unveiled four new 5G-equipped iPhones during a virtual event on Tuesday, comprising the iPhone 12, the iPhone 12 Pro, the iPhone 12 Pro Max and the iPhone 12 mini.

While Apple’s iPhone announcements are still preceded by months of rumors, alleged leaks and endless speculation, Google Trends data suggests that the events themselves no longer create as much buzz as they used to. Looking at global search interest for the term “iPhone” shows that the iPhone 12 unveiling has failed to spark as much online attention as its predecessors, possibly as a result of the economic impact of the pandemic.

Infographic: New iPhones Don't Create as Much Buzz as They Used To | Statista