We hear about changes to Google ranking algorithms all the time. While the field of SEO has evolved a lot over the years, backlinks remain very important. This infographic from DIR Journal covers what makes a good link:
We hear about changes to Google ranking algorithms all the time. While the field of SEO has evolved a lot over the years, backlinks remain very important. This infographic from DIR Journal covers what makes a good link:
Source: Stefan Swanepoel
Could a Social Media Web site be a threat to the dominance of the Google Search Engine? Facebook has introduced a new revolutionary shift in the evolution of the Internet with its announcement last week at the f8 developer conference of their soon-to-be-ubiquitous “Open Graph” initiative – a new form of “social links.”The launch of this new platform allows Web sites to drive traffic from Facebook by including a “Like” or “Recommended” button on their pages.
Facebook’s Open Graph allows readers to like a topic or article, thereby sharing it with their Facebook friends and in some cases, creating a permanent link in their profile.
Will Like Replace Links?
It seems that the “Like” button could potentially become more popular than “Links” largely because the information shared is related to a specific user and carries with that their recommendation.
According to Zuckerberg billions of “Like” buttons will shortly be scattered all over the web. It is estimated that more than 50,000 Web sites have installed the new social plug-ins within the first week of the announcement.
One of those companies, ABCNews.com, reported a 250% jump in Facebook referral traffic since adding the plug-in only a week ago.
So overall the “Like” button seems to be great for creators of good content such as authors, publishers, top brands, etc. Good content can now be tagged, shared and indexed and the creators benefit from potentially a huge viral distribution.
Keeping them Honest
For now Facebook has clearly strengthened their position as the #1 social media network. As a matter of fact they are surging forward as one of the largest repositories of personal information in the world.
About the Author
Nineteen-time author Stefan Swanepoel publishes the annual Swanepoel TRENDS Report and the annual Swanepoel SOCIAL MEDIA Report. His Reports are widely regarded as the leading research on the most important business and technology trends impacting the real estate industry. For more information visit www.RETrends.com