Commercial, Vacation and Rental Single Property Websites

Do you have a commercial property you want to list? Or a vacation home that needs some extra marketing? AgencyLogic single property Websites are commonly associated with marketing single-family or residential homes but they can also be used to market many other types of property.

Our templates are easy to customize which allows you to highlight specific property attributes for people looking to buy, rent or lease. Home buyers often want to know about the quality of local school districts but a person looking to rent a home for their vacation is more interested in local attractions. A commercial property buyer or renter will have business related needs like access to key local services; the good news is AgencyLogic PowerSites can easily be customized to market all of these property types.

Here are a few examples of some of the various property types you can market using our single property Website software:

Commercial Properties:

If you are marketing a commercial property we can help you customize your property website starting at the top of the page; by choosing the commercial template header under the ‘Design Picker’ tab. You can also remove links that aren’t relevant to commercial property buyers, like area school information and the mortgage calculator, And substitute the lease price per square foot in place of the home price in the ‘Property Status’ field. And, most importantly, you can add custom links that highlight important attributes of the local area that would appeal to a commercial property buyer; links to local business tax incentive information, local chambers of commerce and local economic development agencies.

The features that are attractive to all types of buyers – photo tours, floor plans and contact information, for instance – can still be displayed just as they are for a residential home.

Vacation Rental Properties:

As with commercial single-property Websites, you can choose a distinctive header graphic to highlight your vacation home. Substitute local school information and commuter links for the links that matter to vacationers like local attractions and tours, rates and availability and of course lots of photos. 

Rental Properties:

Just as with a commercial property, a rental listing is easy to customize. In this case, many of the interests a residential home buyer has also apply to the residential home renter. But in addition to local school information, you can easily add information and documents about rental agreements, links to commuting information or other attributes that make the property attractive to renters. And, of course, you’ll want to list the rental price in the ‘Property Status’, instead of the purchase price.

If you need further assistance just send an email to support@agencylogic.com or call our technical support team on (888) 201-5160. We are always happy to help! 🙂

Realtor.com® May 2024 Housing Market Update

The Realtor.com® economics team video update gives you the relevant economic and real estate information you need to know to navigate the housing market as a homebuyer, home seller, or industry professional.

In May, Chief Economist Danielle Hale examines economic and labor market indicators which are tracking in line with solid but slowing growth. She recaps the May Fed meeting and how recently higher inflation factors into the mix. Danielle notes that interest rates, including mortgage rates have eased following the Fed meeting, but highlights that inflation data will shape the trends ahead. Meanwhile, in the latest Realtor.com housing data, Danielle finds a good-news-bad-news story for shoppers.

Demand For Vacation-Home Mortgages Fell 40% in 2023 As Housing Costs Rose to Record High

Austin and the Bay Area saw the biggest declines in mortgages for second homes in 2023. Many of the people who did take out mortgages for second homes last year were high earners, white and/or Gen Xers.

Seattle, WA – May 13, 2024 (BUSINESS WIRE) (NASDAQ: RDFN) U.S. homebuyers took out 90,772 mortgages for second homes in 2023, down 40% from a year earlier and down 65% from the height of the pandemic housing boom in 2021, according to a new report from Redfin (redfin.com), the technology-powered real estate brokerage.

Mortgages for primaryhomes fell at half that rate; they were down 20% year over year in 2023 and down 35% from 2021.

This is according to a Redfin analysis of Home Mortgage Disclosure Act (HMDA) data covering purchases of second homes, primary homes and investment properties from 2018 to 2023. The term “vacation home” is used interchangeably with “second home” in this report.

Home purchases fell across the board last year due to low inventory, high mortgage rates, and high home prices; 2023 was the least affordable year on record. Affordability hasn’t improved in 2024; monthly housing costs are at an all-time high. Mortgages for second homes dropped more than mortgages for primary homes for several reasons:

  • It’s more expensive to buy a second home. The typical second home was worth $475,000 in 2023, versus $375,000 for primary homes. Additionally, the federal government increased loan fees for second homes in 2022, upping the total cost of buying one.
  • Vacation homes aren’t a necessity the way primary homes are, so when housing costs skyrocket, many prospective second-home buyers back off.
  • Purchasing a second home for your own use is a less attractive proposition than it was a few years ago because many companies are now requiring their employees to return to the office, meaning there’s less time to spend in vacation homes.
  • Purchasing a second home to rent it out is also a less attractive proposition than it once was because the rental market has cooled from its pandemic peak, and owners of short-term rentals on sites like Airbnb are generally earning less revenue.

“Soaring prices pushed down demand for vacation homes last year, both for cash buyers and those getting a mortgage—but the latter pulled back even more because high rates exacerbated high prices,” said Phoenix Redfin Premier agent Heather Mahmood-Corley. “There has been a small uptick in interest in second homes this year, mostly from cash buyers who plan to eventually move in full time. People who would need a mortgage are still sitting on the sidelines, waiting for rates to come down—especially because rates are typically even higher for second homes than primary homes.”

Just 3% of all mortgages went to second-home buyers in 2023, down from 5% in 2020

The share of total mortgages that went to second-home buyers also dropped last year: 2.8% of all mortgage originations in 2023 were for second homes, down from 3.6% in 2022 and 5.1% in 2021.

The vast majority of mortgages go to buyers of primary homes: They took out nearly nine in 10 (88.6%) mortgages in 2023, 87.2% in 2022 and 89.2% in 2020. The remainder go to those buying investment properties, with 8.6% of all mortgages taken out in 2023 used for investment properties, compared with 9.2% in 2022 and 5.9% in 2020.

Vacation-home demand hasn’t picked up in 2024

An early look at this year’s data shows that demand for second homes hasn’t picked up in 2024. Mortgage-rate locks for second homes have been sitting near their eight-year low since the beginning of this year, according to a separate Redfin analysis of data from Optimal Blue. They declined 7.3% from a year earlier in April. By comparison, mortgage-rate locks for primary homes declined 1.6%.

Please note that Optimal Blue data is different from the HMDA data used in the rest of this report. Optimal Blue data is a leading indicator because it measures mortgage-rate locks (an agreement between a buyer and a lender that locks in a rate for a period of time; roughly 80% result in home purchases) as opposed to mortgage originations, and it includes a sample of U.S. mortgages rather than all U.S. mortgages.

The people who are buying vacation homes: Affluent, white, Gen X

High earners: The vast majority of people who took out mortgages for vacation homes in 2023 were—unsurprisingly—high earners. Nearly nine in 10 (86%) second-home mortgages issued last year went to high-income buyers. Just under 3% went to low-income buyers. (The nationwide median household income of home purchasers in the HMDA data is $178,000 for high-income buyers and $65,000 for low-income buyers.)

White people: Nearly four in five (79%) vacation-home mortgages went to white homebuyers in 2023. Asian and Hispanic homebuyers come next, with 6.4% and 6.2% of new vacation-home mortgages, respectively. Buyers who identify as more than one race took out 5.4% of second-home mortgages, and Black buyers took out 2.7%.

Gen Xers: 29.5% of vacation-home mortgages went to 55-64 year olds in 2023, and another 28.6% went to 45-54 year olds (Gen Xers were 43-58 in 2023). Next come 35-44 year olds (21%), 65-74 year olds (11.4%) and people under 35 (6.9%).

Second-home mortgages dropped most in Austin and the Bay Area

Mortgage originations for second homes fell in all major U.S. metros last year. They fell most in Austin, TX, with a 62.5% year-over-year drop in 2023. Austin’s housing market slowed substantially across the board last year as the pandemic migration boom waned and housing costs climbed too high for many locals. The next-biggest declines for second-home mortgages were mostly in expensive coastal cities: San Francisco (-57.6%), New York (-53.9%), Seattle (-53%) and Nashville, TN (-51.3%).

The smallest declines in second-home mortgages were in relatively affordable metros in the middle of the country and on the East Coast: St. Louis (-25.2% year over year), Kansas City, MO (-31.1%), Providence, RI (-31.1%), Montgomery County, PA (-32.1%) and Warren, MI (-32.1%).

Second homes are most common in Florida

Second-home mortgages made up the largest share of all mortgage originations in West Palm Beach, FL, a popular destination for snowbirds and vacationers, in 2023. Just under 7% of all mortgage originations in the West Palm Beach metro last year were for second homes. Next come Orlando, FL (4.1%), Riverside, CA (4%), New Brunswick, NJ (3.9%) and Tampa, FL (3.6%). Even though the share of second-home mortgages was largest in those places of all the major U.S. metros, they were still down at least 37% year over year.

To view the full report, including a chart, methodology and metro-level breakdown, please visit: https://www.redfin.com/news/vacation-home-mortgages-decline-2023/

About Redfin

Redfin (www.redfin.com) is a technology-powered real estate company. We help people find a place to live with brokerage, rentals, lending, title insurance, and renovations services. We run the country’s #1 real estate brokerage site. Our customers can save thousands in fees while working with a top agent. Our home-buying customers see homes first with on-demand tours, and our lending and title services help them close quickly. Customers selling a home can have our renovations crew fix it up to sell for top dollar. Our rentals business empowers millions nationwide to find apartments and houses for rent. Since launching in 2006, we’ve saved customers more than $1.6 billion in commissions. We serve more than 100 markets across the U.S. and Canada and employ over 4,000 people.

Redfin’s subsidiaries and affiliated brands include: Bay Equity Home Loans®, Rent.™, Apartment Guide®, Title Forward® and WalkScore®.

For more information or to contact a local Redfin real estate agent, visit www.redfin.com. To learn about housing market trends and download data, visit the Redfin Data Center. To be added to Redfin’s press release distribution list, email press@redfin.com. To view Redfin’s press center, click here.

Contacts

Redfin Journalist Services:
Isabelle Novak, 414-861-5861
press@redfin.com