Source: Statista

Over the past decade, digital advertising has grown to become a huge business. Companies such as Google and Facebook rake in $10+ billion a year selling ad space on their various platforms and, just as the market as a whole, they show no signs of slowing down.

According to data from Statista’s Digital Market Outlook, search advertising is the largest piece of the digital advertising pie with global revenues amounting to $91 billion this year. Banner advertising ranks second with $43.5 billion in estimated revenue.

Statista’s analysts expect the digital ad market to grow at an average rate of 10.9 percent over the next five years, with social media and video advertising outpacing the overall market’s growth. For more insights and digital advertising trends, download the free market report “Digital Advertising: Banner”.

This chart shows estimated worldwide digital advertising revenue in 2016 and 2021.

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