Home Shopping Early May Pay Off As Price Cuts Abound

Expensive, coastal and Western markets are already heating up as spring season approaches

  • Well-priced homes are selling in 29 days, and that will shorten quickly as the shopping season opens.
  • Mispriced inventory is lingering, however; an elevated 1 in 5 sellers are cutting prices to find buyers.
  • New listings and total inventory are up slightly over last year, an encouraging sign for buyers.

Seattle, WA – Feb. 14, 2024 (PRNewswire) Both buyers and sellers should prepare for a competitive home shopping season this spring. The latest market report1 from Zillow® shows that well-priced homes are being snapped up quickly, while those that linger on the market are seeing their asking prices cut.

“Some of the homes loitering on the market may just need the right buyer and digital curb appeal to cast a wider net, but many may be overpriced. There are slightly more homes for sale than this time last year, and there is still plenty of competition for well-priced houses,” said Zillow Chief Economist Skylar Olsen. “Buyers should prep their credit scores and sellers should prep their properties now — attractive listings are going pending in less than a month, and time on market will shrink in the weeks ahead.”

What buyers are seeing
Just over 1 in 5 houses on Zillow saw a price cut in January — that’s about equal to last year, but more common than in any of the five preceding years. Those cuts are bringing seller expectations more in line with the market conditions — the typical sold home was on the market for 29 days before going pending, while other homes lingered on the market for months, driving up the typical age of listings on Zillow to 72 days.

Shoppers already touring virtually and in person might be able to negotiate a deal on a house that’s been waiting just for them. But that’s likely not the case in places where median time on market for sold homes has dropped the most since last year: Las Vegas (down 32 days), Phoenix (30) and Seattle (28).

So where are the “deals” drying up and where are they plentiful? Price cuts are much less common than a year ago in expensive Western metros: Seattle, Las Vegas, Austin and San Jose.

Price cuts are most prevalent in Florida and Texas markets and in Phoenix. These are areas where total inventory is higher than before the pandemic — as in Austin and San Antonio — or where inventory declines are comparatively low.

There are a few more options available now than last year. Total inventory is up more than 3% from a year ago, while the flow of new listings to the market is up nearly 6%. January typically sees a significant jump in new inventory over December, and this year that monthly boost was 43%. Unfortunately — and in keeping with unimpressive Januaries over the past few years — that was a relatively small bump up.

What sellers are seeing
Sellers are still sitting pretty with record home equity. The typical U.S. home value is up nearly $100,000 since 2020, now standing at $344,159. Annual appreciation of 3.6% nationwide is fairly healthy, and only three of the 50 largest U.S. metros saw their home values fall over the year.

More than a quarter of homes sold for more than asking price in December, the most recent data available. That’s fewer than in the rate-fueled real estate rush of the early pandemic, but slightly more than in December 2022 and far more than before the pandemic, when less than 20% of homes sold over list price.

Metros where sellers are showing up much stronger than last year are San Diego, where new listings are up 28% annually, Miami (22%) and Riverside (20%).

What to expect in coming months
All this points to a relatively competitive home shopping season in which attractive listings are moving quickly. Demographic factors and a relatively strong economy mean vast numbers of millennials and baby boomers looking for houses, even while affordability is still extremely challenging.

Buyers should get their credit in order, talk to a loan officer to understand their budget, and search by monthly payment to make sure their search results stay within their budgets, regardless of mortgage rate swings. Relevant down payment assistance programs are on every Zillow listing.

For sellers, it’s important to work with an agent who understands local market conditions and will price their home correctly. Sellers can make their home stand out by upping its online curb appeal — Listing Showcase leads to more views, saves and shares on Zillow.

Metropolitan Area*January
Zillow Home
Value Index
(ZHVI)
(Raw)
ZHVI
Change,
Year over
Year
(YoY)
Median
Days to
Pending
Share of
Listings
with a
Price Cut
Share of
Listings
with a
Price Cut,
January
2020
Share of
Homes
Sold over
List Price,
December
2023
New
Inventory
Change
YoY
United States$344,1593.6 %2921 %17 %26 %5.8 %
New York, NY$632,1275.6 %4312 %15 %49 %-6.3 %
Los Angeles, CA$911,3207.4 %1816 %15 %44 %18.2 %
Chicago, IL$302,5956.5 %1918 %22 %31 %-6.2 %
Dallas, TX$367,7020.5 %3527 %22 %18 %18.2 %
Houston, TX$301,6800.5 %4224 %23 %14 %2.4 %
Washington, DC$540,0523.7 %917 %16 %34 %-10.0 %
Philadelphia, PA$344,8227.0 %1620 %20 %37 %-10.4 %
Miami, FL$475,8637.1 %4224 %19 %12 %21.9 %
Atlanta, GA$371,6633.7 %3324 %22 %22 %17.3 %
Boston, MA$654,1588.0 %912 %14 %50 %5.1 %
Phoenix, AZ$447,6812.8 %2931 %21 %16 %14.5 %
San Francisco, CA$1,100,5381.7 %1414 %10 %48 %15.3 %
Riverside, CA$564,5055.3 %2919 %18 %37 %20.1 %
Detroit, MI$237,3895.7 %1919 %21 %34 %-0.3 %
Seattle, WA$700,0723.2 %916 %13 %29 %2.0 %
Minneapolis, MN$356,3571.6 %4117 %15 %30 %19.1 %
San Diego, CA$905,3849.6 %1318 %17 %41 %27.7 %
Tampa, FL$372,2303.0 %3633 %26 %14 %19.2 %
Denver, CO$566,6171.1 %1921 %20 %22 %7.8 %
Baltimore, MD$369,2683.7 %1421 %21 %38 %-6.1 %
St. Louis, MO$239,1925.6 %1220 %17 %34 %-4.6 %
Orlando, FL$388,2553.5 %3627 %23 %13 %18.1 %
Charlotte, NC$370,0793.7 %2122 %21 %28 %9.5 %
San Antonio, TX$282,784-3.2 %5727 %24 %16 %1.5 %
Portland, OR$530,0651.9 %3721 %18 %26 %-8.2 %
Sacramento, CA$560,0402.5 %1719 %16 %33 %19.7 %
Pittsburgh, PA$202,3754.8 %2823 %19 %25 %-4.1 %
Cincinnati, OH$268,8785.8 %1223 %22 %26 %-2.4 %
Austin, TX$449,867-6.2 %7221 %18 %10 %-7.8 %
Las Vegas, NV$409,2333.1 %2720 %22 %18 %10.8 %
Kansas City, MO$290,4995.2 %1320 %17 %30 %-7.7 %
Columbus, OH$299,2766.0 %1024 %21 %31 %1.9 %
Indianapolis, IN$269,0132.8 %2625 %22 %16 %12.1 %
Cleveland, OH$212,9446.9 %1521 %18 %34 %-6.8 %
San Jose, CA$1,478,9327.2 %1011 %12 %55 %15.3 %
Nashville, TN$427,1681.0 %4026 %19 %13 %-17.2 %
Virginia Beach, VA$333,9895.7 %3520 %18 %32 %2.7 %
Providence, RI$451,1468.3 %1415 %16 %48 %6.5 %
Jacksonville, FL$350,2960.4 %4628 %24 %13 %12.6 %
Milwaukee, WI$322,6447.1 %3114 %15 %29 %6.0 %
Oklahoma City, OK$226,8033.5 %3125 %19 %22 %2.6 %
Raleigh, NC$431,6762.1 %1924 %22 %24 %6.7 %
Memphis, TN$231,6240.5 %3822 %15 %16 %-6.4 %
Richmond, VA$350,9274.8 %1018 %19 %39 %3.0 %
Louisville, KY$244,6174.3 %2024 %23 %19 %-5.2 %
New Orleans, LA$232,211-8.2 %5522 %21 %10 %-3.6 %
Salt Lake City, UT$524,4800.9 %3125 %18 %23 %10.2 %
Hartford, CT$337,34812.2 %716 %20 %64 %-5.8 %
Buffalo, NY$243,9206.9 %1714 %17 %64 %-10.1 %
Birmingham, AL$247,0201.1 %3320 %14 %25 %-0.3 %

*Table ordered by market size

The Zillow® Real Estate Market Report is a monthly overview of the national and local real estate markets. The reports are compiled by Zillow Research. For more information, visit www.zillow.com/research.

About Zillow Group:
Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, dedicated partners and agents, and easier buying, selling, financing and renting experiences.

Zillow Group’s affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+, Spruce® and Follow Up Boss®.

All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2023 MFTB Holdco, Inc., a Zillow affiliate.

(ZFIN)

SOURCE Zillow

Renting Alone? The ‘Singles Tax’ Now Exceeds $7,000

As the cost of independence rises, Zillow offers a fresh solution for those flying solo

  • The “singles tax” increased this year, now standing at $7,110.
  • Cohabitating renters collectively save $14,220 annually on average by living together, but that can be as much as $40,200 in New York City.
  • Zillow users can now list and search for individual rooms for rent, reducing housing expenses by finding a roommate to share costs.

Seattle, WA – Feb. 12, 2024 (PRNewswire) Zillow’s latest findings reveal a steep “singles tax” that could dampen the spirits of solo dwellers. Renters braving the one-bedroom market on their own are now paying a premium of $7,110 per year to live alone, an increase of more than $100 from last year’s already staggering figure.

In New York City, where personal space comes at a premium, singles still shoulder the most significant burden in the country for the luxury of living alone. According to data from Zillow’s New York City brand StreetEasy, the additional annual cost for solo living has reached $20,100, a $600 increase from last year.

Conversely, cities like San Francisco, San Jose, Boston and Washington, D.C. have seen modest reductions in their singles tax. While these small declines provide a bit of financial breathing room, they don’t mitigate the broader affordability challenges in major cities.

“While some renters may envy their coupled-up friends for dodging the singles tax, solo renters enjoy perks that go beyond financial savings. There’s no arguing over which show to binge-watch next or disputes about whose turn it is to clean up after dinner,” said Emily McDonald, Zillow® rental trends expert. “Still, it’s crucial for renters to really dive into what living alone costs in their area and decide if the price tag is worth it.”

Zillow’s analysis also reveals that cohabitating renters across the country enjoy annual savings of $14,220 over their solo-dwelling counterparts. The financial benefits of living together becomes even more pronounced in pricier cities, with couples in New York City seeing potential savings of $40,200. This considerable sum could be used to help erase credit card debt, invest in a retirement fund or contribute to a down payment on a home.

For singles looking to dodge the singles tax, embracing the roommate route presents a popular solution to keeping housing costs in check. Zillow recently rolled out room listings, aimed at alleviating the financial strain of living alone. This new listing type offers users the flexibility to both find and offer individual rooms for rent, seamlessly bridging the gap for those seeking a more budget-friendly living arrangement.

About Zillow Group
Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, great partners, and easier buying, selling, financing and renting experiences.

Zillow Group’s affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce® and Follow Up Boss®.

All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2023 MFTB Holdco, Inc., a Zillow affiliate.

(ZFIN)

SOURCE Zillow

Zillow Expands Rental Marketplace With Room Listings, Offering More Affordable and Flexible Options

Renters and homeowners can now list a room for rent on Zillow, reducing housing expenses by finding a roommate to share costs

Seattle, WA – Feb. 8, 2024 (PRNewswire) Zillow® today announced a significant addition to its rental offerings: the option to search for and list individual rooms for rent. This new listing type is particularly timely, as U.S. rents have surged nearly 30% since the pandemic, and a startling 50% of renters are now cost-burdened, spending 30% or more of their income on rent and utilities. Splitting costs with a roommate can help alleviate this financial burden.

Renters using Zillow can now include “room” listings in their searches alongside traditional “entire place” options. These listings, easily identifiable in Zillow search results, cater to those seeking shared living spaces in an increasingly expensive market.

This new listing option especially benefits renters looking for roommates, a common scenario among Gen Z and millennial renters, who make up more than half of the U.S. rental market. According to a Zillow survey conducted by The Harris Poll1, 59% of these younger renters report feeling uncertain about where they would go to find a roommate if they needed one. The survey also reveals 60% of respondents reported finding a good roommate is harder than finding a romantic partner, with a higher percentage of women (68%) feeling this pressure compared to men (49%).

Recognizing the challenges renters face in finding a roommate, Zillow’s room listings simplify this process by facilitating connections between renters and potential roommates.

Room listings on Zillow
Room listings on Zillow

“We know finding the right place to call home isn’t one-size-fits-all,” said Michael Sherman, vice president of Zillow Rentals. “By introducing room listings, we’re crafting a robust marketplace of options that truly reflects the varied needs of renters. We’re committed to providing a platform where searching for a room, a house, an apartment or anything in between is as easy as clicking a button.”

Maximizing opportunities: How room listings benefit homeowners and landlords

Zillow’s room listing feature is beneficial not only for renters, but also for homeowners, providing an opportunity to reduce mortgage expenses and enhance their financial stability. By listing available bedrooms, homeowners can create new income streams, which may be especially valuable in unpredictable markets. For landlords, this flexibility allows for more dynamic property management, offering single-room rentals as a quick vacancy solution.

How to find room listings

Renters can discover room listings by selecting the “Room” filter, located under the “Home Type” drop-down menu on the Zillow website and within the “Space” section of the app’s filtering options.  They can tailor their search further with filters based on budget, lifestyle and preferred location. Each listing includes details about the available bedroom, shared spaces and current roommate(s). Room listings are currently only permitted in single-family rentals, select condominiums and townhomes.

How to list a room for rent on Zillow

Steps for renters and property owners:

  1. Create a listing: Both renters and property owners can list a room for rent using Zillow Rental Manager. Throughout the listing path, they are prompted to provide details about the room, including size, any private bathrooms,  shared spaces, current roommate(s), policies on pets, smoking, parking and more.
  2. Connect with potential roommates/tenants: The room listing will appear on both Zillow and HotPads. Renters and property owners can manage their listing and interact with interested individuals through their Zillow Rental Manager dashboard.

Additional information for renters and property owners: 

  1. For renters: Renters should check their lease agreement before listing a room for rent. They may need their landlord’s permission to add a roommate.
  2. For homeowners and landlords: Property owners who list rooms have the option to use Zillow Applications for the tenant screening process and Zillow Payments for convenient online rent collection, both available at no cost.

About Zillow Group
Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, great partners, and easier buying, selling, financing and renting experiences.

Zillow Group’s affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce® and Follow Up Boss®.

All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2023 MFTB Holdco, Inc., a Zillow affiliate.

(ZFIN)

1 The research was conducted online in the U.S. by The Harris Poll on behalf of Zillow among 515 Gen Z (ages 18–26; n=260) and millennial (ages 27–42; n=255) adults who currently rent or plan to rent in the next six months. The survey was conducted December 6–15, 2023. Respondents for this survey were selected from among those who have agreed to participate in our surveys.   The sampling precision of Harris online polls is measured by using a Bayesian credible interval.  For this study, the sample data is accurate to within + 6.4 percentage points using a 95% confidence level. This credible interval will be wider among subsets of the surveyed population of interest.  For complete survey methodology, including weighting variables and subgroup sample sizes, please contact press@zillow.com.

SOURCE Zillow