The saying ‘sex sells’ is old news but is it true and current and valid today?

As reported on realtor.com this video from The Agency isn’t safe for work. They go as far as to ask:

“is this purportedly real estate–related video just sexploitation?”

More importantly they state:

“We’re guessing that this clip will get lots of repeat viewers—and not necessarily from interested buyers.”

With more than 120,000 views the video is certainly being watched, but is it effective marketing?