Tom Ferry Discusses 13 Ways to Attract Sellers and Listings with Mega Open Houses

Are open houses a relic of a bygone era or an integral part of your business-building strategy?

Tom contends if you’re not using open houses, you’re missing out on a huge opportunity.

In this episode of the #TomFerryShow, Tom shares 13 Ways to maximize your next open house, including:

  • 3 Essential Prep Tips
  • 7 Ways to Drive Massive Traffic
  • 2 Methods to Seamlessly Capture the Info You Need
  • 1 Amazing Script that Turns the Neighbors into Your Next Listing

Changes to Fannie Mae and Freddie Mac Could Cost Borrowers Additional $400 in Monthly Mortgage Payments

Government-sponsored enterprises play a major role in making home loans affordable for Americans; Zillow analysis examines mortgage costs if reform reduced access to government-backed mortgages

Seattle, WA – March 9, 2018 (PRNewswire) Proposed reforms to the government-sponsored enterprises (GSEs) that guarantee the majority of U.S. home loans could drive up monthly housing costs and diminish housing affordability for many Americans, according to Zillow®.

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Congress is considering changes to Fannie Mae and Freddie Mac to reduce the risk to taxpayers if the housing market crashes again. The GSEs, which guarantee a majority of all home loans against defaults, have been under government conservatorship since 2008, when they required more than $150 billion in taxpayer funds as a result of foreclosures during the housing crisis.

But a Zillow analysis shows that potential changes would cost borrowers as much as $400 a month in mortgage costs.

The guarantee from Fannie and Freddie is thought to keep interest rates for 30-year fixed-rate mortgages low, and housing relatively affordable. If that guarantee is changed, the typical American borrower could be facing shorter loan durations or higher rates. In this analysis, Zillow examined how alternatives to the traditional 30-year mortgage would affect borrowers’ monthly costs, using current home values and mortgage rates.

  • Shorter-term loans: The typical borrower would pay an additional $390 each month on the median U.S. home for a 15-year fixed-rate mortgage instead of a 30-year loan.
  • Higher rates similar to current jumbo loans(i): A 30-year non-conforming loan would cost borrowers about $20 more per month for the typical U.S. home. Jumbo, or non-conforming, loans are currently not guaranteed by GSEs.

“Some GSE reform proposals could lead to the end of the 30-year mortgage as we know it, which has long been the bedrock for financing homeownership in America,” said Zillow Senior Economist Aaron Terrazas. “If monthly payments do rise and, more importantly, stay elevated, at some point we’d expect home prices to come down a bit in response to this decreased purchasing power, and some long-time owners could opt not to sell to preserve their smaller monthly payments. A shorter loan period would mean the lifetime cost of the home is lower, and some households may be able to absorb the extra monthly cost on their mortgage. But in the nearer term, first-time homebuyers or buyers on the margin could feel a real pinch as homeownership becomes significantly less affordable.”

Until actual changes are signed into law, it is difficult to know what the typical loan will look like following GSE reform. To see the impact of other interest rates and loan durations on mortgage payments, visit Zillow Research: https://www.zillow.com/research/mortgage-payments-rates-products-18773/

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Zillow
Zillow is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with the best local professionals who can help. In addition, Zillow operates an industry-leading economics and analytics bureau led by Zillow’s Chief Economist Dr. Svenja Gudell. Dr. Gudell and her team of economists and data analysts produce extensive housing data and research covering more than 450 markets at Zillow Real Estate Research. Zillow also sponsors the quarterly Zillow Home Price Expectations Survey, which asks more than 100 leading economists, real estate experts and investment and market strategists to predict the path of the Zillow Home Value Index over the next five years. Launched in 2006, Zillow is owned and operated by Zillow Group, Inc. (NASDAQ: Z and ZG), and headquartered in Seattle.

(i) The current market for jumbo loans is relatively small and skewed toward the wealthy. The exact terms of today’s jumbo loans may not scale to the larger housing market.

U.S. Home Flipping Increases To 11-Year High In 2017 With More Than 200,000 Homes Flipped For The Second Straight Year

Top Major Market Flipping Rates in Memphis, Las Vegas, Tampa, Birmingham, Phoenix; $16.1 Billion In Financed Flips in 2017, Up 27 Percent From 2016 to 10-Year High

Irvine, CA – March 8, 2018 (PRNewswire) ATTOM Data Solutions, curator of the nation’s premier property database, today released its Q4 and Year-End 2017 U.S. Home Flipping Report, which shows that 207,088 U.S. single family homes and condos were flipped in 2017, up 1 percent from the 204,167 home flips in 2016 to the highest level since 2006 — an 11-year high.

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The 207,088 homes flipped in 2017 represented 5.9 percent of all single family home and condo sales during the year, up from 5.7 percent of all sales in 2016 to the highest level since 2013.

A total of 138,410 entities (individuals and institutions) flipped homes in 2017, up 4 percent from the 133,407 entities that flipped in 2016 to the highest level since 2007 — a 10-year high.

“The surge in home flipping in the last three years is built on a more fundamentally sound foundation than the flipping frenzy that we witnessed a little more than a decade ago,” said Daren Blomquist, senior vice president at ATTOM Data Solutions. “Flippers are behaving more rationally, as evidenced by average gross flipping returns of 50 percent over the last three years compared to average gross flipping returns of just 31 percent between 2004 and 2006 — the last time we saw more than 200,000 home flips in consecutive years. And while financing for flippers has become more readily available in recent years, 65 percent of flippers still used cash to buy homes flipped in 2017, nearly the reverse of 2004 to 2006, when 63 percent of flippers were leveraging financing to buy.”

Home flip lending volume up 27 percent to 10-year high
The total dollar volume of financed home flip purchases was $16.1 billion for homes flipped in 2017, up 27 percent from $12.7 billion in 2016 to the highest level since 2007 — a 10-year high.

“We aren’t surprised that the dollar volume and share of financed flips are hitting new highs,” said Matt Humphrey, co-founder and CEO of LendingHome, which saw a nearly 70 percent increase in its dollar volume of loans on home flips completed in 2017 compared to 2016, according to an ATTOM analysis of loan data. “Online lenders like us exist because banks and large lenders don’t play in this space, and they aren’t using technology to be efficient, nimble and fast. Now that investors have digital-native lenders catering to them, financing becomes an attractive alternative to cash. We predict this trend will continue because 2018 is already off to an incredible start for us.”

Flipped homes originally purchased by the investor with financing represented 34.8 percent of homes flipped in 2017, up from 31.6 percent in 2016 to the highest level since 2008 — a nine-year high.

“Institutional demand in this space has grown substantially over the last several years. Fix-and-flip has become an asset class of its own that is well-financed by banks and highly sought by institutional buyers,” said Maksim Stavinksy, co-founder and COO at Roc, a nationwide originator which saw close to double the dollar volume of loans on home flips completed in 2017 compared to 2016, according to an ATTOM analysis of loan data.

Among 52 metropolitan statistical areas analyzed in the report with at least 1 million people, those with the highest percentage of 2017 completed flips purchased with financing were Denver, Colorado (55.4 percent); Boston, Massachusetts (52.8 percent); Providence, Rhode Island (49.4 percent); San Diego, California (48.5 percent); and Seattle, Washington (48.0 percent).

“Across Southern California, the flipping of investment properties continues to be a challenge, due to low available housing inventory, which is in turn driving up pricing and downsizing profitability for investors,” said Michael Mahon, president at First Team Real Estate, covering Southern California. “To best position cash available for investment, we are experiencing more investors looking to utilize loan financing as leverage, as opposed to all-cash purchases, in an effort to capture greater numbers of investment opportunities, as opposed to maximizing individual profitability on investment projects.”

Share of flips sold to FHA buyers at a three-year low
Of the homes flipped in 2017, 17.6 percent were sold to FHA borrowers — likely first-time homebuyers — down from 19.4 percent in 2016 to a three-year low.

Among 52 metro areas analyzed in the report with at least 1 million people, those with the smallest share of completed flips sold to FHA buyers in 2017 Richmond, Virginia (3.7 percent); New York, New York (4.3 percent); Minneapolis-St. Paul (4.9 percent); St. Louis, Missouri (6.4 percent); and San Diego, California (10.0 percent).

“We are seeing an entirely new category of sellers on Roofstock made up of investors choosing to buy/fix/lease/sell with a tenant in place versus buy/fix/flip vacant via the MLS,” said Gary Beasley, CEO and co-founder at Roofstock, an online marketplace for investment properties. “This allows home flippers to reduce their selling costs, earn income during their hold period rather than having carrying costs, and potentially turn their capital faster. The availability of data on where single-family rentals are trading on a cap rate basis allows value-add investors to back into the prices they can pay based upon their targeted profit margins and estimates of renovation costs and market rents, allowing them to take advantage of robust investor demand for cash-flowing properties.”

Among the 52 metro areas analyzed in the report with at least 1 million people, those with the highest share of completed flips sold to all-cash buyers — often other real estate investors — in 2017 were Providence, Rhode Island (43.1 percent); Birmingham, Alabama (42.8 percent); Oklahoma City, Oklahoma (41.0 percent); Orlando, Florida (40.4 percent); and San Antonio, Texas (38.0 percent).

Average home flipping returns pull back from all-time high
Completed home flips in 2017 yielded an average gross profit of $68,143 (difference between median purchase price and median flipped sale price), up 5 percent from an average gross flipping profit of $64,900 in 2016 to a new all-time high for as far back as data is available (2000).

The average gross flipping profit of $68,143 in 2017 represented an average 49.8 percent return on investment (percentage of original purchase price), down from an all-time high average gross flipping ROI of 51.9 percent in 2016 but still the second highest average gross flipping ROI of any year as far back as any data is available (2000).

“I think it is starting to feel a little like 2007 again, only with one major difference: the people buying investment properties are not ‘sub-primers’, but investors with more sophisticated deal sourcing methods,” said Brad McDaniel, co-founder and CEO with Likely.AI, a company that applies artificial intelligence and machine learning to predict future events in real estate and mortgage origination. “One of our clients, in the wholesale business, made a strategic move to become more data-driven in all aspects of their business. I believe this trend, the adoption of big data, and AI by residential real estate investors, is in its infancy. It’s been said that real estate is a laggard when it comes to technology adoption; that is changing because of AI.”

Among 174 metro areas with a population of at least 200,000 and at least 100 home flips in 2017, those with the highest average gross flipping ROI were Scranton, Pennsylvania (168.2 percent); Pittsburgh, Pennsylvania (145.5 percent); Baton Rouge, Louisiana (122.9 percent); Philadelphia, Pennsylvania (115.7 percent); and Erie, Pennsylvania (114.1 percent).

Along with Pittsburgh and Philadelphia, other major metro areas with at least 1 million people and gross flipping ROI of at least 80 percent were Cleveland (113.3 percent); Baltimore (97.7 percent); New Orleans (92.9 percent); Cincinnati (85.0 percent); and Buffalo (82.2 percent).

Highest home flipping rates in Memphis, Las Vegas, Tampa, Birmingham, Phoenix
Among 52 metro areas analyzed in the report with at least 1 million people, those with the highest home flipping rate in 2017 were Memphis, Tennessee (12.8 percent); Las Vegas, Nevada (9.1 percent); Tampa-St. Petersburg, Florida (9.0 percent); Birmingham, Alabama (8.6 percent); and Phoenix, Arizona (8.5 percent).

Other major markets in the top 10 for highest 2017 home flipping rate were Baltimore, Maryland; Virginia Beach, Virginia; St. Louis, Missouri; Miami, Florida; and Orlando, Florida.

Among 5,998 zip codes with at least 10 home flips completed in 2017, the highest home flipping rate was in 38116 in Memphis where home flips represented 31.5 percent of all home sales for the year. Other zip codes in the top 20 for highest 2017 home flipping rate included zip codes in Baton Rouge, Louisiana; Penitas, Texas; Los Angeles, California; Opa Locka, Florida; Jamaica, New York; Washington, D.C; Philadelphia, Pennsylvania; Farmersville, California; Houston, Texas; Miami, Florida; and Saint Louis, Missouri.

Biggest increase in home flipping rates in Buffalo, New York, Dallas, Louisville, Birmingham
Among metro areas with at least 1 million people, those with the biggest increase in home flipping rate in 2017 were Buffalo, New York (up 34 percent); New York-Northern New Jersey (up 29 percent); Dallas-Fort Worth (up 23 percent); Louisville, Kentucky (up 22 percent); and Birmingham, Alabama (up 17 percent). Other major markets in the top 10 for biggest increase in home flipping rate in 2017 were Grand Rapids, Michigan; Rochester, New York; Indianapolis, Indiana; Cleveland, Ohio; and Houston, Texas.

Counter to the national trend, the home flipping rate decreased in 2017 in 19 of the 52 metro areas analyzed in the report with at least 1 million people, including Los Angeles, California (down 2 percent); Miami, Florida (down 14 percent); Boston, Massachusetts (down 7 percent); San Francisco, California (down 3 percent); Riverside-San Bernardino, California (down 1 percent); and Seattle, Washington (down 2 percent).

“I believe the drop in Seattle home flipping can be attributed to the large number of buyers that home flippers are competing against in the market,” said Matthew Gardner, chief economist with Windermere Real Estate in Seattle. “As a result, they’re being forced to pay more which cuts deeply into potential profits — also down from last year. I anticipate that supply limitations, in concert with rising home prices, will continue to put downward pressure on the number of flips in the Seattle market in 2018.”

Average time to flip unchanged from 2016
Homes flipped in 2017 took an average of 182 days to complete the flip, tied with 2016 for the highest average days to flip since 2006 — an 11-year high.

Among 174 metro areas with a population of at least 200,000 and at least 100 home flips in 2017, those with the longest average time to flip were Lansing, Michigan (226 days); Ogden, Utah (221 days); Albuquerque, New Mexico (217 days); San Luis Obispo, California (216 days); Naples, Florida (215 days).

Report methodology
ATTOM Data Solutions analyzed sales deed data for this report. A single family home or condo flip was any transaction that occurred in the year where a previous sale on the same property had occurred within the last 12 months. The average gross flipping profit is the difference between the purchase price and the flipped price (not including rehab costs and other expenses incurred, which flipping veterans estimate typically run between 20 percent and 33 percent of the property’s after repair value). Gross flipping return on investment was calculated by dividing the gross flipping profit by the first sale (purchase) price.

About ATTOM Data Solutions
ATTOM Data Solutions blends property tax, deed, mortgage, foreclosure, environmental risk, natural hazard, and neighborhood data for more than 155 million U.S. residential and commercial properties multi-sourced from more than 3,000 U.S. counties. A rigorous data management process involving more than 20 steps validates, standardizes and enhances the data collected by ATTOM, assigning each property record with a persistent, unique ID — the ATTOM ID. With more than 29.6 billion rows of transactional-level data and more than 7,200 discrete data attributes, the 9TB ATTOM data warehouse powers real estate transparency for innovators, entrepreneurs, disrupters, developers, marketers, policymakers, and analysts through flexible delivery solutions, including bulk file licenses, APIs and customized reports.

Media Contact:
Christine Stricker
(949) 748-8428
christine.stricker@attomdata.com

Data and Report Licensing:
(949) 502-8313
datareports@attomdata.com