Millennial Buyers Face Tough Housing Market

As highlighted in the Huffington Post millenials “want to buy homes but there aren’t enough for sale and they cost too much.” Student debt is also a factor.

The article adds that the “share of 25- to 35-year-olds who own homes [has] been falling since 2005 as renting [grows] in popularity” adding that last year 32.3 percent of young people were homeowners, a slight increase from 2016 when it was 32.2 percent. This is “well below the 45 percent in 2005 and the peak of 55 percent in 1980.”

Young Adult Homeownership Infographic

To read the article in full click here.

An Introduction to the Google Marketing Platform

In the following video, from the Google Analytics YouTube channel, we learn about the Google Marketing Platform, a unified solution for cross-channel marketing. It includes an integrated set of advertising and analytics products that let you manage the entire customer journey.