Century 21 Real Estate Wins Prestigious Inman Innovation Award In Marketing For New Brand Identity

The CENTURY 21® brand wins award for most innovative company in the marketing category

Madison, NJ – July 20, 2018 (PRNewswire) Century 21 Real Estate LLC, franchisor of the iconic CENTURY 21 brand, today announced it has received global recognition for its recent brand reinvention. The launch of its new identity was named most innovative marketing campaign at the 2018 Inman Innovator Awards, which recognizes the visionaries and forward-thinking individuals and companies in the real estate industry.

Century 21 Logo

An annual competition, the Inman Innovator Awards highlight the real estate industry’s most forward-thinking and unencumbered members across seven categories, including most innovative: real estate technology, real estate company, broker-owner, agent, MLS association or industry organization, team and marketing program.

“As the real estate industry continues to dynamically change and evolve, we’re constantly challenged to progress and push the industry forward, which was a huge motivating factor behind this year’s rebranding campaign,” said Cara Whitley, chief marketing officer, Century 21 Real Estate. “To be recognized by industry leaders with this prestigious award acknowledges our hard work to defy mediocrity and deliver extraordinary experiences to both our brokers and agents and their customers.”

This year’s 2018 Inman Innovator Award winners were announced at Inman Connect in San Francisco July 17-20, 2018, which brings together 4,000 top-producing agents and brokers, CEOs of leading real estate franchises, MLS and association leaders, tech entrepreneurs and marketing executives to explore the changing industry. To check out the full list of finalists and winners, visit: www.inman.com/2018inmaninnovatorawards

About Century 21 Real Estate LLC

The approximately 119,000 independent sales professionals in approximately 8,300 offices spanning 81 countries and territories in the CENTURY 21 System live their mission everyday: to defy mediocrity and deliver extraordinary experiences. By consistently chasing excellence, giving 121% and always elevating, the CENTURY 21 brand is helping its affiliated brokers/agents to be the first choice for real estate consumers and industry professionals worldwide. Century 21 Real Estate has numerous websites to help answer specific consumer needs. They are century21.com, century21global.com, commercial.century21.com, century21.com/finehomes, and century21espanol.com.

Century 21 Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. © 2018 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21® and the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.

Contact:

Tehani Manochio

Century 21 Real Estate LLC
Phone: 973.407.2067
Email: tehani.manochio@century21.net

Sherry Chris Discusses The Micro Moments that Connect Us

In the following video, from the Inman News YouTube channel, Sherry Chris, CEO of Better Homes and Gardens, talks with Google’s Matt Lawson about the importance of the little things that often slip between the cracks.

Katie Lance and Bob Watson Talk Social Real Estate

Katie Lance is the contributing editor of InmanNext, and the social media director for Inman News. She recently interviewed Bob Watson, VP of Atlantic & Pacific Real Estate, where he works as an agent and broker.

Katie asks Bob:

  • How do you leverage Twitter and Facebook but not talk about real estate all the time?
  • Where do you start in social media?
  • How can you become the local expert?

Bob shares some great tips and examples any agent can use and implement into their business immediately. Enjoy 🙂