Relationships before real estate. People matter more than money. You reap what you sow.

When you sow the seeds of your relationship and nurture them, it’s only a matter of time before you reap the rewards. Not just your clients, but also other agents and their clients, will love you. And one powerful way of sowing the seeds is by sending personal videos.

In today’s Real Estate Podcast, from Kevin Ward and the Yes Talk for Real Estate Agents Podcast, we hear from Jose Contreras. He did what most other agents never do: He sent a personal video to the seller’s agent (Jose was representing the buyer), and got their offer accepted, even though theirs wasn’t the highest offer.

But as you’re building relationships, you’re sometimes going to have people in your personal circle choose a different agent over you. Don’t let that break your heart. Instead, go and wish them well, and keep nurturing the relationship. Sooner or later, they will come back to you (especially after they start to regret using the other agent).

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