Tag Archives: social networks

Facebook’s U.S. Growth Stalls as Youngsters Jump Ship

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Source: Statista

When Facebook reported its fourth quarter results on January 31, the company had to admit for the first time that its user base in the United States and Canada had stopped growing on a quarter-over-quarter basis. While the number of monthly active users remained flat at 239 million between Q3 and Q4 2017, the number of daily active users even declined from 185 to 184 million users.

According to eMarketer’s latest forecast on social network usage in the United States, this trend will continue through 2018. eMarketer predicts that Facebook’s U.S. user base will grow by less than 1 percent this year as young Americans appear to lose interest in what they probably feel has become a social network for the elderly.

As our chart illustrates, Facebook is expected to see an exodus of users aged 11 to 24 this year. While a lost user is never good for the company running the affected platform, Facebook can probably take solace in the fact that most of its young deserters will remain active on Instagram, the platform that Facebook foresightedly acquired in 2012.

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Facebook Inc. Dominates the Social Media Landscape

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Source: Statista

When people think of Facebook as a company, they mostly think of it synonymously with Facebook the social network. However, Facebook Inc. is much more than that, as today’s chart nicely illustrates. With WhatsApp, Instagram and of course the namesake Facebook and Messenger, the company owns four of the world’s largest social media / messaging services. Facebook alone is used by more than 2 billion people per month and both WhatsApp and Messenger also passed the billion-user milestone in 2016. Tencent, the Chinese company behind WeChat and Qzone might also boast a billion users in total, but it still doesn’t come close to matching Facebook’s global footprint.

What all of the services mentioned in the chart below have in common is their immense attractiveness to advertisers. Not only do they all boast hundreds of millions of users, but they also have the ability to target specific groups based on likes, dislikes and past behavior. That is why social media advertising has grown immensely over the past few years. In the U.S. alone, social media ad revenue is expected to reach $23.8 billion this year, with more growth to come in 2019 and beyond.

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Snapchat Cements Its Must-Have Status Among U.S. Teens

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Source: Statista

When it comes to their social media preferences, U.S. teens are about as loyal as Brutus was to Caesar. Back in 2013, Facebook was still their social network of choice. In 2014, Instagram took the throne for a while before being replaced by Snapchat in 2016.

Now, in the fall of 2017, Snapchat is the clear number 1 for teens in the United States, with nearly half of the 6,000+ teenagers polled for PiperJaffray’s bi-annual “Taking Stock With Teens” survey naming it their favorite social platform. 24 percent of the teenage respondents called Instagram their favorite, while Facebook and Twitter are losing touch with the teen demographic.

So how do these numbers translate into actual usage? Are teenagers really abandoning Facebook in droves? Not quite, apparently. According to this year’s spring edition of PiperJaffray’s report, more than half of U.S. teens still use Facebook at least once a month. The same holds true for Twitter, which is used regularly by 56 percent of U.S. teens. Snapchat and Instagram hold their ground in terms of usage as well: both are used at least monthly by around 80 percent of young Americans.

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