Tom says you might not want to show this video to the other agents in your office. He says you will watch this video 15 times. He says he’ll do a crazy dance when you tell him just how good this video is. So what does he discuss?

In summary it is:

1. Know your customer
2. Prime the client for a ‘yes’ and do your homework
3. Show up mentally prepared
4. Sales is a story
5. Case study vs. promise

It is great to hear Tom making many points we have been making for years especially about story telling (see: A Real Estate Agent’s Online Story – What is Yours?) and how to stand out at a listing presentation (give the seller what they want and that means marketing centered on their home, a single property Website!)

For the details you’ll have to do what Tom suggests and that starts with watching the video. Enjoy!