Facebook Inc. Dominates the Social Media Landscape

Source: Statista

When people think of Facebook as a company, they mostly think of it synonymously with Facebook the social network. However, Facebook Inc. is much more than that, as today’s chart nicely illustrates. With WhatsApp, Instagram and of course the namesake Facebook and Messenger, the company owns four of the world’s largest social media / messaging services. Facebook alone is used by more than 2 billion people per month and both WhatsApp and Messenger also passed the billion-user milestone in 2016. Tencent, the Chinese company behind WeChat and Qzone might also boast a billion users in total, but it still doesn’t come close to matching Facebook’s global footprint.

What all of the services mentioned in the chart below have in common is their immense attractiveness to advertisers. Not only do they all boast hundreds of millions of users, but they also have the ability to target specific groups based on likes, dislikes and past behavior. That is why social media advertising has grown immensely over the past few years. In the U.S. alone, social media ad revenue is expected to reach $23.8 billion this year, with more growth to come in 2019 and beyond.

Social Media Infographic

Strong Demand, Tight Inventory and Unsatisfied Millennials Define Today’s “State of the Housing Union”

Santa Clara, CA – Jan. 25, 2018 (PRNewswire) Ahead of next week’s State of the Union address, realtor.com® today released its own “State of the Housing Union,” which shows the strong U.S. economy and unprecedented housing shortage pressuring potential home buyers striving to attain the American Dream. According to the analysis, strong buyer demand, constrained inventory, and ready-to-buy first timers are the key underlying dynamics driving today’s housing market.

realtor.com logo

“The macro-factors that have defined real estate in recent years – strong demand and weak supply – continue to set the tone for the industry,” said Joe Kirchner, senior economist for realtor.com®. “The new tax law that caps the mortgage interest deduction and the deductibility of state and local taxes can be expected to impact the upper-end market in 2018 – precisely how and the extent of which remain to be seen.”

A robust and growing economy

Leading indicators point to a solidly upbeat U.S. economic story. Consumer confidence has spiked, according to the Conference Board’s consumer confidence index, as unemployment fell to its lowest level since 2000 (4.1 percent) and the economy added jobs for a record 86th consecutive month, according to November data from the U.S. Labor Department. At the same time, the U.S. stock markets reached all-time highs over the last few months and retail sales (dollars spent in stores, in restaurants and online) capped a strong year with 2017 holiday sales that increased more than 5.5 percent year over year, according to the National Retail Federation.

Real Estate Infographic

Home prices and sales held back by low inventory

Nevertheless, sales growth of existing U.S. homes actually cooled, only increasing 1.1 percent in 2017 as compared to a 3.8 percent gain the previous year. Prices appreciated 5.8 percent on average during 2017, compared to 5.1 percent a year earlier.

Inventory fell 8.8 percent nationally in the 12 months ending Dec. 31, 2017 versus a 10.7 percent dip during the comparable period a year earlier, and tight supply was the single biggest factor affecting the market. Even a sharp increase in new construction – single-family housing starts jumped 8.4 percent and 10.2 percent the previous year – couldn’t offset inventory shortages.

Millennial demand is strong but limited by constrained supply

Realtor.com®data shows millennial aspiring first time home-buyers fell victim to the inventory pinch in the last 12 months. Spurred on by steady employment and life events, such as getting married and starting a family, many of these buyers actively pursued home purchases but hit the wall of tight inventory. With the majority of new construction in mid to upper tier price points, new homes have provided very limited relief to these would-be home owners.

“Builders will need to focus more on homes geared for moderate incomes, partner with the government on initiatives to transform distressed urban neighborhoods and overcome labor shortages through a combination of workforce development training and pressure to ease artificial restrictions on the supply of labor,” added Kirchner.

Red vs. blue states in 2017

In a comparison of red and blue states, blue states saw higher home price growth last year, at 9.1 percent, than red states, at 5.9 percent. They also saw stronger sales growth at 1.6 percent versus 0.7 percent in red states.

Blue states – California and Illinois and the tri-state region of New York, New Jersey and Connecticut, for example – skew more urban and suburban than largely rural red states. Highly developed cities, towns and neighborhoods in blue states make finding buildable property extremely challenging, especially with demand at current levels. This supply-and-demand dynamic is the principal reason price appreciation in blue states outstripped price increases in red states in 2017.

Blue states also have some challenges ahead with the tax bill. Last year, 2.5 percent of all mortgages in blue states were more than $750,000 and will be directly impacted by the capping of the mortgage interest deduction in 2018. Conversely, only 0.4 percent of mortgages in red states will be impacted.

Realtor.com® tracks and analyzes market trends and makes timely and insightful information available at realtor.com/research. Data snapshots, affordability distribution and market “hotness” are just some of the resources available at the portal.

About realtor.com®

Realtor.com® is a leading online real estate destination operated by News Corp [NASDAQ: NWS], [NASDAQ: NWSA]; [ASX: NWS]; [ASX: NWSLV] subsidiary Move, Inc. Realtor.com®, a trusted resource for home buyers, sellers and dreamers, offers the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by Move under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®.

Contact:

Lexie Holbert
Lexie.Puckett@move.com

Redfin Real Estate Agents Earned More than Double that of Traditional Agents in 2017

Redfin Agents Also Received Comprehensive Healthcare Benefits, Paid Time Off, Parental Leave and Growth Opportunities

Seattle, WA – Jan. 25, 2018 (PRNewswire) (NASDAQ: RDFN) — Redfin (www.redfin.com), the next-generation real estate brokerage, today issued a report detailing how much its real estate agents earn compared to the rest of the real estate industry, and compared to other professions. The report also outlines the other benefits of working at the company, including comprehensive benefits and opportunities for advancement. Redfin agents also share the mission of all company employees–to redefine real estate in the consumer’s favor.

Redfin Logo

“The only way to deliver the best service is to employ the best agents,” said Redfin CEO Glenn Kelman. “At every Redfin board meeting, the first issue we address is what Redfin is doing to be the best employer in real estate. Every year we try to get better, through investments in technology, support staff and culture, but also by paying people well.”

The report finds that Redfin agents who worked nine months or more in 2017 earned a median income of $90,166, including salary, bonuses and stock-based compensation. This is compared to $43,625 for traditional real estate agents who closed between three and 150 deals in 2017, in the same markets Redfin serves. Redfin agents in the 85th percentile earned a median income of $153,017, compared to a median of $119,986 for the 85th percentile of traditional agents in the same markets.

In addition, Redfin pays an average of just under $20,000 per agent per year on benefits and other expenses. Traditional real estate agents pay for all of this out of their own pockets, as well as self-employment taxes.

Chart

*Includes Redfin agents who worked at least nine months between January and December 2017, and traditional agents who closed between three and 150 transactions during the same time period.

The report also includes details about the work experience at Redfin and examples of how people have built their careers at the company. For example, Redfin agents work directly with software developers to create tools and technology that make their jobs easier and more efficient. Redfin agents are also supported by professional teams within the company that field customer inquiries, coordinate logistics and manage paperwork of a sale.

To read the full report, which also shows how Redfin-agent pay compares to other professions, and the education levels of Redfin agents, click here.

About Redfin

Redfin (www.redfin.com) is the next-generation real estate brokerage, combining its own full-service agents with modern technology to redefine real estate in the consumer’s favor. Founded by software engineers, Redfin has the country’s #1 brokerage website and offers a host of online tools to consumers, including the Redfin Estimate, the automated home-value estimate with the industry’s lowest published error rate for listed homes. Homebuyers and sellers enjoy a full-service, technology-powered experience from Redfin real estate agents, while saving thousands in commissions. Redfin serves more than 80 major metro areas across the U.S. The company has closed more than $50 billion in home sales.