There are a number of reasons why a site may load slowly, some of those reasons include: cookies, content, server, CSS, JavaScript, etc. This infographic by TechWyse is designed to show you why your website may not be loading fast enough. This is a must read for internet marketing geeks or anyone who wants to improve their site’s performance. Fast page load speed makes for happy users. When you reduce the time it takes your website to load your time one site will increase while your bounce rate decreases, you should also notice an improvement in conversions.