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Daily Archives: July 15, 2020
Real Estate Podcast: Want More Real Estate Clients? Read the News!
Location and timing are everything when it comes to finding great real estate deals. So, if you want more clients, you need to know when and where the best opportunities will be.
On today’s podcast, from Real Estate Rockstars, Luciano D’Iorio discusses how simply reading the news can help Realtors get business. Luciano explains how he analyzes articles to identify great buys for commercial clients and offers tips to listeners who want to apply the same strategy. Plus, we hear about Canada’s undervalued real estate markets, coronavirus’ impact on Montreal, and more.
Almost Two Thirds of Ad Spending Is Digital
Source: Statista
In 2023, digital advertising in the United States will for the first time make up more than two thirds of total advertising industry spending. According to Statista Advertising & Media Outlook, the share of digital ad spend is expected to reach 61 percent this year.
The paradigm shift from analog to digital runs through most aspects of modern society and advertisement has been on the forefront of the change. Losses in circulation and the reach of print media, as well as relevant age groups turning away from broadcast TV, is making advertising through traditional avenues increasingly unattractive. At the same time, digital ad formats are diversifying.
According to Statista estimates, total ad spending will reach almost $590 billion in 2020. Compared to the previous year, spending is expected to be down around $10 billion because of the coronavirus pandemic.
