New product offering provides industry’s lowest priced single property Websites, Digital Identity software, social media integration and revenue share.
Wappingers Falls, NY (April 25th, 2013) AgencyLogic today announced the release of a white label social marketing software platform aimed at real estate brokers, national franchises and companies providing Web based marketing tools to the real estate industry. The brandable platform provides a full featured marketing suite including unlimited single property Websites, Follr Digital Identity Websites, Facebook Business Pages and a Facebook application.
The news follows the recent acquisition of single property Website company iPropertyWebsites.com, the fourth single property Website provider the company has purchased.
Using it’s own brand, AgencyLogic currently provides the lowest price subscription single property Website product in the industry. The new platform takes that offering a step further by allowing any size of company, from small brokerages to national franchises, to offer their own marketing suite complete with single property Websites, Digital Identity Websites, Facebook Business Page and a Facebook Application. This can be done using their own domain name, company branding and message. For real estate vendors a revenue sharing program also exists.
Stephen M. Fells
“We are known for our white label platform but this is the first time we have extended that offering to smaller brokerages, a natural move for us as we continue to explore new markets,” stated AgencyLogic CEO Stephen Fells
adding “Our automated and branded product suite is unique and solves many problems for real estate agents, brokers, franchises and vendors. That we can provide these services cheaper than anyone else and offer a revenue share is the thing that excites us most and reaffirms our ability to build scalable, profitable software.”
The suite is centered on AgencyLogic’s subscription single property Website product and Follr Digital Identity Websites, both part of the National Association of REALTORS® e-PRO Technology Certification Program.
The platform leverages automation ensuring REALTORS® benefit from not having to update listing data in multiple places. Any edits or changes to a single property Website automatically update the agents primary marketing Website, Digital Identity Website and Facebook business page ensuring dissemination of accurate, real-time data while simultaneously complying with Facebook terms of service. This is achieved without the limitations often put in place by MLS’s ensuring effective, data rich and visually appealing real estate marketing. Agents can also opt into free listing data syndication to multiple real estate Websites and portals.
The new platform includes enhanced mobile functionality and free SMS and QR code integration. With more and more traffic coming from mobile devices every single property Website is mobile-enabled to guarantee it can be seen quickly and clearly on every mobile phone. Subscribers have two QR code options; one returns a mobile-enabled list of the agents listing Websites with links to specific mobile-enabled single property Websites. The second QR code can be used for any domain name (also referred to as ‘URL’ or Uniform Resource Locator).
“We continue developing software to support the real estate industry and its efforts to market homes, agents and brands as professionally as possible,” stated AgencyLogic CIO Mark Wayman
adding “Our focus is always on making scalable, full featured and easy to use software so that REALTORS can quickly create aesthetically beautiful and data rich single property Websites.”
The platform includes a free domain name, the ability to upload unlimited photos and documents, social sharing, lead generation and a design mechanism that allows personal theme’s or design templates for each Website. Industry best statistics are also provided for free.
Although not limited to real estate, Follr Digital Identity Websites are used extensively throughout the industry and are also included in the latest e-PRO® technology certification. AgencyLogic single property Website subscribers will automatically have a Follr account created with contact and listing data syncing on registration thereby simplifying use of all parts of the company’s social marketing platform.
Several brokerages have already signed up for the service, details on some of those relationships will be publicized during the second quarter.
AgencyLogic (www.agencylogic.com) is a division of Network Earth, Inc. (www.netearth.com), a technology company founded in 1995 with a history in developing complex Web-based software for financial institutes and startups. Located in California and New York AgencyLogic has provided Web-based marketing services to the real estate industry since 2004. Products include single property Websites, Facebook business pages, Facebook applications and Follr personal profile Websites. The products, working seamlessly together, provide an impactful social marketing platform for REALTORS® and the property they market. AgencyLogic’s marketing focus is on growth through white label and affiliate relationships. The company has acquired single property Website companies 123MainSt.com, SmartStreets.net, Realasites.com and iPropertyWebsites.com and continues to lead Web-based marketing software innovation.
About Follr, Inc.:
Follr, Inc. (www.follr.com) is a software company founded in 2011. With offices in California and New York Follr provides Web-based Digital Identity Websites to individuals and corporations. A Digital Identity Website allows an individual, company or brand to tell it’s story using a combination of personal or corporate history and social media profiles (Facebook, LinkedIn, Foursquare etc.) and content. It is a personally branded Website used as an initial point of contact and represents an aggregation of all online and offline personal and business information. It is accessed by an enduring, easy to remember URL and represents a more complete picture and story in an increasingly digital world.
About the National Association of REALTORS®:
The National Association of REALTORS®, “The Voice for Real Estate,” is America’s largest trade association, representing 1.2 million members, including NAR’s institutes, societies and councils, involved in all aspects of the residential and commercial real estate industries.
NAR’s membership is composed of residential and commercial REALTORS®, who are brokers, salespeople, property managers, appraisers, counselors and others engaged in all aspects of the real estate industry. Members belong to one or more of some 1,400 local associations/boards and 54 state and territory associations of REALTORS®. They are pledged to a strict Code of Ethics and Standards of Practice.
Working for America’s property owners, NAR provides a facility for professional development, research and exchange of information among its members and to the public and government for the purpose of preserving the free enterprise system and the right to own real property.
The term REALTOR® is a registered collective membership mark that identifies a real estate professional who is a member of the National Association of REALTORS® and subscribes to its strict Code of Ethics.