Snapchat’s user growth re-accelerated slightly in the fourth quarter of 2017. The social media app, particularly popular among teenagers, now has 187 million daily active users, an increase of 18 percent compared to Q4 2016 and five percent compared to Q3 2017. As our chart illustrates, Snapchat is still most popular in North America, where 43 percent of its users come from.
It’s not exactly a secret; Facebook is now being labeled the “old” people social network while Snapchat is for the “kids” (see “Snapchat Cements Its Must-Have Status Among U.S. Teens“).
But we are a fickle bunch and Snapchat, it seems, knows that. Here are very brief details on how they intend to keep the youth of today hooked. For more click here.
Source: Statista
When it comes to their social media preferences, U.S. teens are about as loyal as Brutus was to Caesar. Back in 2013, Facebook was still their social network of choice. In 2014, Instagram took the throne for a while before being replaced by Snapchat in 2016.
Now, in the fall of 2017, Snapchat is the clear number 1 for teens in the United States, with nearly half of the 6,000+ teenagers polled for PiperJaffray’s bi-annual “Taking Stock With Teens” survey naming it their favorite social platform. 24 percent of the teenage respondents called Instagram their favorite, while Facebook and Twitter are losing touch with the teen demographic.
So how do these numbers translate into actual usage? Are teenagers really abandoning Facebook in droves? Not quite, apparently. According to this year’s spring edition of PiperJaffray’s report, more than half of U.S. teens still use Facebook at least once a month. The same holds true for Twitter, which is used regularly by 56 percent of U.S. teens. Snapchat and Instagram hold their ground in terms of usage as well: both are used at least monthly by around 80 percent of young Americans.
