Lawrence Yun to Discuss Housing Market at 2017 SCCAOR Convention

San Jose, CA – Oct. 17, 2017 (PRNewswire-USNewswire) Real Estate Professionals from across the Bay Area will come together on Tuesday, October 19th for the Santa Clara County Association of REALTORS® 27th Annual Convention & Expo at the Santa Clara Convention Center.

Santa Clara County Association of Realtors Logo

The Convention floor will open at 9:30 a.m., and Lawrence Yun, the Chief Economist for the National Association of REALTORS®, will take the main stage at 10:00 a.m. His presentation will cover many recent developments in the local and national housing market, the direction of home prices in the next 12 to 24 months, and the impact that the recent Northern California fires could have on the Bay Area economy and housing market.

The Convention will also feature more than 65 exhibitors that provide products, technology, and services to the real estate industry. This will provide an excellent opportunity for REALTORS® to network with businesses and individuals that have a direct impact on their business.

Kristi Kennelly, a national speaker for realtor.com, will take the main stage at 11:15 a.m. with her presentation, “Crush-It with Disruption: How to Create Reactions & Close Business”. She will dig into easy video production and useful apps that can help increase productivity.

A special panel at 12:30 p.m. will feature Jim Harrison, President and CEO of MLSListings, Inc., and Wes Wiggins, Director of MLS and Industry Development at Zillow Group. Their panel, titled “Consumer Driven Data – The Future of Search”, will be moderated by Keith Robinson, Chief Strategy Officer of NextHome.

Entry to the Convention is $49 at the door ($39 for Members of SCCAOR). For more information and the full speaker schedule, visit www.sccaor.com/2017convention. You can also download the SCCAOR Convention app at http://my.yapp.us/SCCAOR

About the Santa Clara County Association of REALTORS®

SCCAOR, established in 1896, is California’s oldest and Northern California’s largest real estate association. Representing over 6,000 REALTORS® and Affiliate members, SCCAOR exists to meet the business, professional and political needs of its members and to promote, protect homeownership and private property rights.

Contact:

Spencer High
Phone: (408) 445-5095
spencer@sccaor.com
www.sccaor.com

Referral Traffic – Google or Facebook?

Source: statista.com

It’s a common conception that everybody finds everything online via a Google search. According to research by Parse.ly, though, this is actually far from the case. All told, the lion’s share of referral traffic comes from Facebook (although it should be noted that Google AMP is not included in the analysis).

Where the picture becomes a little less clear is when we break down the referrals by topic. Lifestyle page referrals, for example, are dominated by Facebook (87 percent) whereas people generally find job postings through Google Search (84 percent).

Facebook itself came under fire during and after the U.S. presidential election for allowing so-called fake news to circulate freely on its site. With 59 percent of referrals to pages on this topic in 2016 coming from the social network, the political power of Mark Zuckerberg’s company is clear to see.

Chart

Google Home Issue Fuels Smart Speaker Privacy Concerns

Source: statista.com

When Amazon unveiled its first smart speaker, the Amazon Echo, in the fall of 2014, the initial reaction from many people was: “why on earth would I voluntarily put a device in my house that allows Amazon to listen to everything that’s going on?”

In response to this (not surprising) reaction, Amazon repeatedly pointed out that the device only starts listening once the code word has woken it up and thankfully that appears to be true. The worst thing that could have happened to Amazon from a PR perspective at that time was for people to discover that the Echo listens in on its users without having been activated. It did not and the device became a runaway success.

For Google, having recently extended its own line of smart speakers, that PR nightmare became reality this week, when a reviewer of the new Google Home Mini discovered that the device was recording conversations without having been prompted to do so. Google quickly issued a statement explaining that a faulty button had wrongfully activated the device and that this button would now be disabled on all devices via a software update. Despite the quick response, many people will see this episode as evidence that smart speakers shouldn’t be trusted, because it confirms one of the most cited concerns with respect to smart speakers as our chart, based on NPR and Edison Research data, illustrates.

Real Estate Infographic