Tag Archives: experience

Personalization Essential for Gen Z’s Online Experience

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Source: Statista

The future of travel will be defined by the next generation and inextricably influenced by their digital environment. From how Gen Z purchases goods and services online to preferred communication methods, if the current trends are any indication, e-commerce will continue to replace physical retail and personalized shopping experiences will become the norm. In fact, a study shows that 61% of Gen Zs expect that all shopping will take place online in the next 10 years and already 45% are likely to leave a website if it doesn’t predict what they like, want, or need. These preferences will have significant implications, not only for how travel retail websites and apps are structured online, but also for the kind of data that businesses will need to collect on users in order to keep up with these expectations.

Infographic: Personalization Essential for Gen Z’s Online Experience | Statista

Tom Ferry Discusses The Customer Experience and Critical Business Growth Strategies

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Tiffani Bova has one of the coolest job titles: “Global Customer Growth and Innovation Evangelist” at Salesforce.

She’s a true expert in helping sales businesses grow, and also the author of a fantastic new book being released next month, “Growth IQ.”

In this edition of the Tom Ferry Show, Tom and Tiffani look at customer experience and why it means everything in today’s marketplace.



What Experiences Are Users Looking for Online?

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Source: Statista

What do users go online for, what’s their motivation and what do they want to get from it? To get a grip on this question AOL asked more 50.000 people in 8 countries. The researchers boiled it down to eight so-called content moments, or feelings users seek to experience or longings they want to satisfy when going online.

As it turns out, most people go online for inspiration. They want to be confronted with fresh ideas (20 percent), others want to improve their mood (19 percent) while other again seek to update socially 17 (percent). The eight markets AOL looked into included Brazil, Germany, Italy, Japan, the United Kingdom, Canada, the United States and Spain.

This chart was first published by FIPP.

This chart depicts what experiences users are looking for online

Infographic: What Experiences Users are Looking for Online | Statista
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