The Top 6 Social Media Trends of 2021 (Infographic)

Source: SocialMediaToday

Is your social media marketing approach in line with the latest usage and behavioral trends?

The use of digital platforms changed significantly over the course of 2020, with the lockdowns and COVID mitigation efforts forcing people to find alternate ways to socialize, to shop, and to work, all of which have flow-on effects. That’s sparked new trends, like audio social, and new approaches in how businesses connect with their target markets.

If you’re not aware of these shifts, you may limiting your marketing performance. To provide some more perspective, the team from tech.co recently put together a listing of six key digital usage trends that could influencer your strategic approach.

You can check out their six key trends in the below graphic, which might help in your planning. 

2018 Social Media Trends Infographic

How do you involve social media in your marketing? Should you involve social media in your marketing?

With Facebook and Twitter and YouTube and Instagram and Snapchat and it can be overwhelming to not only decide what social network you should use but also how you use it/them.

The following infographic (from falcon.io) might help. It highlights social media’s growing dominance in today’s digital world and the market share of each of the major social media networks—as well as some key social media statistics.

Social Media Infographic



Experiential and Eco-Friendly: The Top Landscape Trends of 2018

The National Association of Landscape Professionals releases its annual list of trends anticipated to infiltrate residential and commercial outdoor spaces

Fairfax, VA – January 24, 2018 (BUSINESS WIRE) The National Association of Landscape Professionals (NALP) announces its official list of the top landscape trends of 2018. As the voice of the multibillion-dollar lawn and landscape industry, NALP annually forecasts trends that will impact landscape planning, design and maintenance within the coming year.

NALP Logo

“The top 2018 landscape trends reflect an evolution of the outdoor living trend we’ve seen grow in popularity over the past few years,” says Missy Henriksen, vice president of public affairs, NALP. “Stimulated by a healthy economy, homeowners and property managers are innovating their landscapes in fun, new ways. Recognizing the tremendous value that beautiful and functional landscapes bring to homes and commercial properties, today’s landscapes are built to last so they can be used and enjoyed through all the seasons, year after year.”

In 2018, NALP predicts the following five trends to influence landscape planning and design:

1. Experiential landscape design. Today’s landscapes are thoughtfully and creatively built for living, working and playing, and bring together form and function for a quality outdoor experience. More residential landscapes feature designated areas for cooking, dining, relaxing and even working outdoors, armed with fully integrated outdoor lighting and audio/visual systems for a multisensory and multiuse experience, day or night. Office landscapes more frequently include walking and bicycle paths, dining areas or gardens to enhance the employees’ experience. For both residential and commercial landscapes, the experience often begins at the entrance, with beautiful lawns, plantings and design elements that make a welcoming or wowing first impression.

2. Climate-cognizant landscaping. Unpredictable weather patterns call for landscape enhancements that withstand extreme conditions and allow spaces to be enjoyed on unseasonably cool or warm days. More landscapes are planned with the unexpected in mind, such as pergolas with retractable canopies that can protect outdoor areas in wind, rain and snow; outdoor heaters for patios on chillier nights; and hardier hardscape materials that can handle drastic temperature fluctuations.

3. Emphasis on water management and conservation. A buzzword for years, sustainability in landscaping is more than a trend, it influences how landscapes are created and maintained now and in the years to come. In particular, the integration of eco-friendly watering practices are expected to continue to take off in 2018, including the use of plants native to a region (which generally use less water), xeriscaping (planning a landscape to use low-water use plants), and smarter irrigation technology.

4. Enhanced equipment and technology. The latest yard tools on the market consider ease of use and storage while incorporating more eco-friendly innovations. Many lawn mowers, leaf blowers and similar equipment feature low or no emissions, are battery-powered, and are quieter. Many lawn and garden tools are also designed to stack or fold to fit in the garage or shed. Professionals are also integrating more technology — mobile apps, 3D modeling and drones — into landscape planning.

5. Plants in playful colors and patterns. While the simple elegance of greenery was all the rage last year, 2018 will see a renewed interest in adding pops of color and whimsy to landscapes. With ultra violet named the Color of the Year by Pantone, a leading provider of color systems and an influencer on interior and exterior design, landscape professionals expect to integrate more violets, verbena, clematis, iris and other purple flowers into landscapes. “Patterned” plants are also getting their time in the garden spotlight, as these unique plants are revered for their intricate details, such as striped leaves or brightly colored veins.

The voice of the landscape industry, NALP develops its trends reports based on a survey of its members and by drawing from the expertise of landscape professionals representing various regions of the U.S. who are at the forefront of outdoor trends. The landscape trends are also influenced by broader lifestyle and design trends.

For more information or to find a qualified landscape professional in your area, visit LoveYourLandscape.org.

About NALP

NALP represents an industry that employs nearly 1 million landscape, lawn care, irrigation and tree care professionals who create and maintain healthy green spaces for the benefit of society and the environment.

Contacts

Vault Communications
Stephanie Kensy
(610) 455-2767
skensy@vaultcommunications.com