Tom Ferry Discusses How to Grow Your Business with Online Reviews

Are you embracing today’s review economy or resisting it? Hopefully you’re embracing it, because it’s here to stay. Never before have customer reviews meant so much to your business!

It’s not the first time we have covered the importance of your online reputation; see “Kyle Rank: A Real Estate Profile Website That Brings Everything Together”.

People can make a judgment about your quality as a real estate professional without ever meeting you based solely on what others have posted about you online. So you’d better learn to capitalize on that fact.

Facebook’s Spring Cleaning

Facebook has published figures showing the amount of controversial content it removed in the first quarter of 2018. Amid the spread of fake news and increasing levels of inflammatory content circulating online, the social network has come under immense pressure. That has resulted in it disclosing measures taken to remove posts violating its standards. That content can be broken down into six categories: graphic violence, adult nudity and sexual activity, terrorist propaganda, hate speech, spam and fake accounts.

Between January and March of this year, 837 million posts containing spam were removed from Facebook, accounting for 97 percent of all content taken down. 21 million posts containing adult nudity were also taken offline, 96 percent of which was found and flagged by Facebook’s technology before it was reported. Likewise, 86 percent of all posts containing graphic violence were pinpointed and identified automatically before they were reported – 3.5 million were given warning labels or deleted in total.

Facebook’s technology has been less successful at identifying posts containing hate speech but nevertheless, 2.5 million such posts were removed from the social network in Q1. 38 percent of all removals were flagged by technology. When it comes to spam, the content most frequently deleted, disabling fake accounts is critical. During the first quarter of the year, 583 million fake accounts were disabled and most of them were removed within minutes of registration.

Facebook Infographic