Tag Archives: search engines

Google Takes Lion’s Share of Search Ad Revenues

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Source: Statista

For more than 20 years, Google‘s search engine has served as the world’s primary entryway to the internet, helping billions of people navigate the vast amounts of information available online. While there have always been alternatives – Lycos, AltaVista in the early days, Yahoo, Bing and DuckDuckGo more recently – Google’s de-facto monopoly has been unchallenged for most of that time.

And it’s been a wonderful time for Google/Alphabet and its shareholders. Last year alone, Google Search generated more than $160 billion in advertising revenue, making search to Alphabet what the iPhone is to Apple: the product that laid the foundation for the company’s long-lasting success and its trillion-dollar valuation.

According to estimates from Statista Market Insights, Google claimed almost 60 percent of global search advertising revenues last year. Chinese Baidu was the second largest player in the search advertising market with a share of 15 percent, followed by Amazon with 14 percent. In case you’re wondering when Amazon got into search engines: the company is making billions in advertising revenue from keyword advertising and paid search results on its own platform, which are included in Statista’s definition of search advertising.

Infographic: Google Takes Lion's Share of Search Ad Revenues | Statista

Why Do I Need To Use Single Property Websites? Reason No. 12

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As a Realtor, how do you demonstrate your ability to effectively leverage online marketing? One of the most important parts of any Web based property marketing plan is having the home appear on a multitude of real estate search engines but how can you possibly syndicate content for all of your listings to so many places easily?

Home owners are aware of the importance of these Websites and buyers are using them to research and find a home which is part of the reason why our free syndication to all of the major portals is so valuable. With a simple click your AgencyLogic single property Website data is submitted to Realtor.com, Trulia, Zillow, Craigslist and Yahoo dramatically increasing a homes visibility online.

Adding free syndication to the many other marketing tools available to AgencyLogic clients results in happy sellers; they are confident that their Realtor has gone the extra step by posting their home on the most important and popular real estate search engines.

The question isn’t why do I need to use a single property website, it’s how can I market effectively without them?

If you’re interested in single property Websites, visit AgencyLogic.com today!