Using data from Pew Internet Business Insider has posted this interesting graph demonstrating text usage by age:

The median age of a REALTOR is 56 placing them in one of the lowest texting groups; this gels with our own experience. We have always provided free texting/SMS with single property Website sign-riders but from day one we’ve had clients who not only don’t understand what texting is but specifically request that we send them ‘normal’ sign riders i.e. one without a unique text code.

Texting as a method of communication will continue to rise so I’m hoping these agents will become an ever decreasing group especially when you consider that the report highlights:

• 83% of American adults own cell phones
• 73% of them send and receive text messages
• 31% said they preferred texts to talking on the phone

In the interim, for anyone interested in the full details of the Pew report click here:

Americans and Text Messaging